L7 — Build / Ecommerce
AI-native. Principal-led. Operator-stays. For small business owners who deserve top-of-market work at prices traditional consulting won't quote.

Ecommerce

Shopify, optimized. App sprawl, eliminated.

Every $19/mo Shopify app adds drag, breaks on updates, and bills forever. L7 audits the app stack, replaces the high-friction ones with custom code, optimizes the theme, and tightens checkout. Stitchwichs (custom apparel) is the documented engagement — a custom-order storefront with automatic pricing, paid apps replaced with custom code.

Best for

Shopify-based businesses spending $300+/mo on apps, made-to-order operations, and stores where the theme is fighting the business model.

What L7 fixes
—Shopify stores paying $300+/mo for apps that should live in 50 lines of theme code
—Made-to-order operations forced into off-the-shelf product configurators
—Checkout abandonment from clunky shipping or app-stack lag
—Theme updates that break the live store because too many apps are stacked
—Inventory + fulfillment running on spreadsheets the app layer can't see
What you get
01Full Shopify store audit: theme, checkout, app stack, conversion path
02App-replacement priorities ranked by monthly cost saved + drag removed
03Custom theme work (Liquid + JS) replacing app dependencies
04Checkout optimization and Shopify Draft Order API integration
05Made-to-order configurators, customization flows, custom shipping rules
06Optional managed retainer keeps L7 inside the store post-build
Starting point

A senior ecommerce audit, or a full Shopify rebuild scoped to the work. Managed Shopify retainers available.

Start a conversation →
Proof — L7 built this
Case study
Stitchwichs Custom Apparel
Custom orders that price and specify themselves, online.
Read →
What L7 won’t do
  • WooCommerce or BigCommerce. L7 specializes in Shopify; other platforms aren't our edge.
  • Theme rebuilds without a stack audit first.
  • App-stack changes without confirming the business model warrants them.
Principal-led

Every Ecommerce engagement runs under senior principal direction. The principal sets the standard; the SymbAIotic Shift™ and L7's AI agents deliver at this speed and price.

Ready to start with Ecommerce?
Scoped after a short conversation. No open-ended proposals.
Start a conversation →See past work