Build for equity.
L7 builds the whole business in exchange for a stake. No cash retainer, no hourly billing. A partnership for promising businesses with constrained cash, willing to share the upside.
L7 takes a stake in the business in exchange for building it. The whole thing: strategy, platform, brand, launch, and the ongoing system that runs it. No cash retainer changes hands. L7's return is tied to the business succeeding, so the incentives line up from day one.
A promising business with constrained cash and a real path to revenue, run by an operator willing to share the upside. This is not for pre-revenue ideas or concepts looking for a free build. The model fits businesses that could move fast with the right system but can't fund a full engagement up front.
- ·Equity stake, negotiated per deal
- ·No cash retainer
- ·Full build + ongoing platform access
- ·Highly selective, limited slots per year
Rewardrobed is L7's active equity partner. L7 is the equity operating partner and runs the platform that powers the consignment retail and in-home closet-organization business. It is the model in practice: L7 built the whole business and stays in to operate it. See the Rewardrobed case study.
Think you're a fit?
Tell L7 about the business and the upside. If the model fits, L7 scopes the build and the stake together. A limited number of partner slots open each year.